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5 Ways To Create A Profitable Image
By estee-lauder.perfumes-mall.com

Recently, I happened to catch part of an E!
Entertainment program called something like, "The
25 Hottest Red Carpet Stars." It showed some of
the most beautiful women in the world as they
counted down to number one. Uma Thurman, Selma
Hayek, Nicole Kidman - all of the "usual
suspects" were there. The youngest was Kiera
Knightly, the oldest was Sophia Loren. Halle
Berry was number one.

As I watched, it occurred to me that in addition
to enjoying active careers and all but
monopolizing magazine covers these days, many of
the women on their list also happen to have
lucrative fashion or beauty endorsement deals on
the side. Catherine Zeta-Jones (Elizabeth
Arden), Angelina Jolie (St. Johns Knits), Ashley
Judd (American Beauty by Estée Lauder) - the list
goes on and on.

Coincidence? Hardly! Everyone loves a winner.
So when the red carpet reports show "who's hot"
and "who's not," companies line up with
endorsement deals, hoping to catch some of the
stardust coming off the red carpet.

So what does all of this celebrity fashion have
to do with you?

It emphasizes just how far a polished image can
take you. There are TONS of celebrities out
there, but only a handful dominates the magazine
covers and endorsement deals. They're not
necessarily the most beautiful or the most
talented, though a little of both certainly
helps. No, these are the ones who understand the
power of personal packaging and are savvy enough
to "make hay while the sun shines," or in this
case, while the spotlight shines on them.

The question is, are you?

Are you harnessing the power of a polished image,
whether you're climbing the corporate ladder or
are far removed from that world? Are you taking
the time to make sure your outside accurately
reflects the quality of your inside? Or, like so
many women, are you taking an expensive education
or in-demand ability and putting it in a discount
wrapper?

If so, you're doing yourself a disservice.

As shallow as it is, people DO judge you by how
you look. In fact, since your clothing and
demeanor reveal SO much about you, from your
origins and education level to your probable
income, others make snap judgments about you all
the time - just as you do with them. If you look
and carry yourself like a thoroughbred, others
will assume you belong in the race or in the
winner's circle. If you're unkempt and plod
along obligingly, they'll assume you're a work
horse and treat you accordingly - even if you
have the talent and instincts to lead the field.
I've seen it too many times to count, even in
industries or in positions where looks aren't
supposed to matter.

So what can you do to harness this power and use
it to your benefit, whether you're in the
classroom, climbing the ladder, staying home with
the kids, or enjoying retirement? Here are five
steps to creating a profitable, "red carpet"
image:

1. Make your Appearance a Priority

When you're young and into fashion, how you look
may be your only priority. As you get older,
however, other things take more of your time like
working, raising kids, volunteer work, and the
like. Often, we're so busy taking care of others
that we lose ourselves in the process. We

can
justify dropping a lot on dressing our daughter
for a special occasion yet balk at spending the
same amount on ourselves. Or, if we've put on a
few pounds, we put off updating our closets to
reflect the new size. We accept the short end of
the stick time and again until we look and feel
like a work horse - and then we wonder why all we
get is more work.

Remember: People treat you how you treat
yourself. If you ignore yourself, others with
ignore you. If you strive to look like a
thoroughbred, people will respond accordingly.

2. Build a Style File

Start by flipping through a few magazines or
catalogs or clicking around online. When you
find looks you like and that appropriate for your
lifestyle, rip them out of the magazines or print
off screen shots and start collecting them in a
file. You'll begin to see a pattern of the types
of clothing elements you like. You can also pick
up some nifty styling ideas.

3. Shop in your Closet

Before you head to the mall, flip through your
closet and see if you can duplicate any of the
looks in your style file with what you already
own. Your pieces may not look exactly like
what's in the picture (you have a yellow shirt
but the picture shows a blue one, for example),
but try approximating the look as closely as you
can. It's an easy way to look up-to-date without
spending anything.

4. Clear the Clutter

If you're having trouble taking stock of your
clothes or accessories because you have so much,
get rid of the things you don't wear so you can
see what you have to work with. If you're
hauling around a bunch of stuff in your handbag,
tote, or briefcase that you don't need, get rid
of it. If every inch of your office or workspace
is covered with papers that need to be filed or
sorted, clear them out. If you routinely use
your car for business or hauling kids and it's a
mess, clean it up. In short, get rid of all the
clutter around you that's bringing you down and
zapping your energy. Once you clear the mess,
you'll look and feel like you're in control -
instead of totally out of control and incapable
of handling more.

5. Strive for Consistency

Finally, strive to present a consistently
polished image. Anyone can clean up for a
special occasion. But if you make it a priority
to consistently look good, you'll not only feel
better about yourself, those around you will
consistently treat you with respect because
they'll know what to expect from you. Those
red-carpet starlets don't JUST look good on the
red carpet; they look good any time they're
photographed, which makes their endorsement
partners even more confident that they have the
right person for the job.

So it should be with you. A polished image
doesn't have to be expensive to be effective. If
you strive for a consistent look every time you
walk out the door, you'll be delighted by the
response you get. Try yourself and see.

Diana Pemberton-Sikes is a wardrobe and image consultant and author of "Business Wear Magic," ebook that shows women how to increase their income by dressing appropriately for their line of work. Visit her online at http://www.fashionforrealwomen.com

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